China: Build it, and we will come. Complete it, and we can go elsewhere?

March 27, 2009

Dear Friends,

 

It seems like an eternity ago when I was a young China program manager for ATA and spent my time running tours with titles like “Decorative Arts of China,” “To The Edges of the Empire,” and “History through the Dynasties.”  That was back in the 1980s, before Tiananmen Square took place.

 

Two years went by and ATA had no China tour business whatsoever.  Americans felt strongly about what had happened on June 4, 1989, and expressed their outrage by turning their travel interests elsewhere.  Then slowly, travel to China began again, and soon, Li Peng announced in 1992 at the National People’s Congress that the Chinese government was going to build the largest hydroelectric dam in the world on the Yangtze River.

 

It didn’t take long for the China National Tourism Office to apply this news to a brilliant new marketing campaign: “Come to China and see the Three Gorges before they disappear!”  Few promotions indicated that the project would not be completed until 2009—a mere 17 years later.  The buzz spread like wildfire—cruising the Yangtze River before the landscape changed forever became a top priority for Americans traveling to China.  In fact, this keen interest eclipsed all other destinations within China.  The Yangtze River sucked most American tourists away from many of the traditional cities and towns, and took them up and down the roiling waters between Chongqing and Yichang.  No more visits to Qufu, Confucius’ home town; to Jingdezhen, where the kilns of ancient dynasties produced so many ceramic masterpieces; to Huangshan’s misty peaks and the surrounding Ming Dynasty villages; to Kunming and its lush tropical climate and rice paddy fields; to Kashgar and its intriguing history at the crossroads of the Silk Road; to Xishuangbanna and its colorful Water-Splashing Festival, and even to Hong Kong, whose glamor unjustifiably diminished after 1997.

 

So here we are: it’s 2009 and the Three Gorges Dam is essentially completed (2011 is when it is expected to be fully operational).  The water level has risen to its maximum anticipated level of 175 meters above sea level (574 feet).  Goddess Peak in Wu Gorge now stands less lofty; some Ba hanging coffins (believed to be 2500 years old) are now submerged; the reservoir is full; the roiling, muddy waters have calmed; and the Yangtze River sturgeon continues to fight for its life.  The river is still a fascinating place and shall remain so throughout time. But I think it’s time for a change…

 

Without diminishing the interest the Yangtze River holds, I urge American travelers to venture off the beaten path of the past 17 years and explore the rest of this magnificent country!  There are wonders to behold in China that have long been neglected by our compatriots.  Go, discover a China beyond the Yangtze.


The Resilience of the Travel Industry

February 11, 2009
Dear Friends,
Reading the daily news has become an increasingly depressing exercise of late. We, in the travel industry, have our fair share of woes, as discretionary spending slows, retirement funds are halved, and consumer confidence wavers.  So it was a surprise and comfort to me when I attended a meeting in Savannah last week and discovered that the outlook is not doom and gloom in all parts of this nation or world.
Last week, the National Tour Association Leadership team, comprised of tour operators, convention and visitor bureaus, hotels, tourism sites, and travel suppliers met in Savannah. As a member of the NTA’s Leadership team for the past three years, I was delighted to reconnect with some old friends and hear their news.

There’s Luca from Italy who reports Italians are used to a slow economy and he is still selling high-priced trips to affluent compatriots.  David from Ireland tells of large European choral and agricultural groups still going strong.  Student tour operators, who recently met in Colorado Springs, seem to agree that numbers are not dropping for 2009. (Parents continue to make their offspring a priority!)  Midwestern U.S. tour operators credit the fiscal conservatism of their demographic for a steady influx of business.

The energy and enthusiasm that pervades the travel industry was as present as ever in this group–whether wandering the streets of Savannah in search of pirate treasure (!) or sharing ideas in small group or plenary meetings. An outside observer would never doubt that we all love what we do and put our hearts into every endeavor.

It is this positive spirit and passion for travel that will see us all through yet another challenging period in our industry’s history. The human spirit loves to explore, connect and experience new sights and sensations. And we–tour operators, hotels, CVBs, DMOs, and travel suppliers–stand ready and able to fulfill that undeniable human urge–now and well into the future.


Thoughts on Family Travel

August 20, 2008

Dear Friends,

When I think back on the success of our family vacation this summer, I realize that there are key elements that contributed to our enjoyment. I wanted to share these with you:

1. My Children’s Ages

We’ve traveled to Europe many times before with Nick and Sasha. This time, at ages 10 and 14, their stamina, their sense of adventure, and their flexibility made it more relaxed and enjoyable.

Outside a mini glacier on La Tournette

Outside a mini glacier on La Tournette

2. A Variety of Activities

Let’s face it, in this day and age, neither adults nor children have long attention spans. Making sure to plan days that include both active and cultural outings helps keep everyone engaged. A museum in the morning (when everyone is fresh) and an afternoon of sailing, for example. In our case, we went to the Chateau Musee d’Annecy and then rented a sailing boat on the lovely lake that afternoon.

3. A Home Base–with good meals and a pool!

Moving around from hotel to hotel and spending long hours driving or traveling between points is not recommended on a family vacation. There is a reason why European families often return every summer to the same hotel. Settling in to one hotel for multiple days (in our case, five) allows the family to feel a part of the place, to get to know the hotel staff, to return after a long day with a sense of home. Even better, book yourselves in “demi-pension” (half-board), withbreakfast and either lunch or dinner included. Given our daily schedule, we opted for dinner. The children love the certainty of a full meal, with dessert, every night. Furthermore, it relieves the stress of finding an appropriate, good restauarant every night-one that your children will agree upon unanimously, especially.

Our Hotel Pool, Les Grillons, Talloires

Our Hotel Pool, Les Grillons, Talloires

A pool during the summer makes your home base even more appealing. On some days, when my daughter was dragging a little, I would hold out the promise of a swim before dinner as a reward for her perseverance. This carrot usually had the desired effect!

4. Experiential Activities

Whether cultural or active, the kinds of activities to plan for a family vacation must be interactive and engaging. This is, of course, fairly easy with active options like hiking, riding horses, kayaking, and zip-lining. When choosing a museum, for example, seek out any special visit days that involve more creativity in the presentation. On our trip, I waited for a weekend day to take the family to Chateau Menthon St Bernard (http://www.chateau-de-menthon.com/) because they featured a costumed tour done by actors who portray the various family members (including 11th-century St. Bernard himself) and introduce each room in the Chateau. The actors spoke French, and I am lucky my children are bi-lingual, so the experience ended up being doubly educational for them. They even translated for their father at times!

5. Flexibility

Any time you travel as a group, it’s important to gauge members’ energy and interest level, and remain flexible on timing and the order of activities. The first day we arrived, I reviewed the various options we had before us and had each member of the family state their priorities. It became clear that we wanted to: hike, paraglide, sail, see Annecy, take a cruise on the lake, swim, ride horses and do a forest parcourse. We managed to fit it all in, except for the paragliding (which my husband decided, after the 2300-meter hike, he’d have difficulty jumping off a cliff).

Ready for some zip-lining!

Ready for some zip-lining!

Though I know France and this region fairly well, I did feel that I missed having the more in-depth educational input in places like the cheese farm, the Chateau Museum of Annecy and elsewhere–context that we provide to our groups on our travel programs. And certainly, having someone else do the planning for such a trip would have been a wonderful relief. In short, even with my insider’s knowledge of travel planning, the value of an organized family program was not lost on me!

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La Tournette, Haute Savoie

August 11, 2008

Dear Friends,

A week after our Ste. Victoire adventure, I was fortunate to bring my children and husband to another favorite peak of my past–La Tournette, in Haute Savoie, France.

I had discovered this corner of France 15 years earlier when David Parry, ATA’s chairman, and I conducted R+D for a hiking tour I had designed for the Smithsonian. Few foreign travelers visiting France head to this region, nestled below Lake Geneva. Few French who are not Savoyard venture into Savoie. (My sister, who has lived in Provence most of her life, has never been nor even considered it!)

Talloires Bay

Talloires Bay

And yet there lies this turquoise jewel of a lake, the Lac d’Annecy, touted as the cleanest in Europe, set amid ridges and peaks, high verdant pastures, and ringed by inviting towns like Annecy, Talloires, Duingt, Menthon St Bernard, and more. The tableau created by this Tahitian-blue lake, its mountains and low lying, fast-moving cotton clouds evokes the South Pacific, not the Alps.

Turning our attention to La Tournette (or, as my son dubbed it, after our expedition–the “Never Retournette”), I did little to prepare my husband and two children for the rigors of the hike, knowing that the rewards would be great and seeing little value in discouraging them beforehand. A locally produced hiking guide rated it “pour randonneurs experimentes” (for experienced hikers) and my troops had only done Sainte Victoire. I am a firm believer in pushing the limits of what one thinks one can do. So all I said was, “This is a great 6-hour hike–you’ll all love it!”

La Tournette is a peak on the east side of the Lac d’Annecy, sitting high above the gorgeous lake. Towards the center of the peak, a rocky outcropping takes the form of a giant armchair (“le fauteuil”)–that is our lofty 2,300-meter goal.

View of La Tournette

View of La Tournette

After a winding drive up from Talloires, we reach the Col de la Forclaz, one of the main launch points for the avid paragliders that fill the skies above the peaks and the lake. Not far from here, we take a sharp left on to small country road and pass a chalet restaurant. Some hardy hikers disembark their cars here, adding another 40 minutes to their hike. I assure my crew that I am sparing them the extra steps and hit the dirt road that leads onward in our awful rental (a Citroen Picasso) to bump our way up the mountain to the Chalet de l’Aulps.

The Chalet is a cheese farm cum restaurant/bar on a piece of land that brings memories of the Sound of Music rushing to the fore. Walking past the barns, cheese-making rooms, restaurant and terrace, you find yourself standing in a green open pasture that juts out like the bow of a ship over the valley below. To the north are the Dents de Lanfon, jagged stone teeth that form a surreal frame to this idyllic scene. To the south are sloping fields full of wildflowers and moseying cows whose imposing bells resonate with a pleasing cacophony across the landscape.

I can tell from my children’s faces that they are already impressed. My son Nick was the first to walk out as far he could to the edge to view the scene below. He notes how high we are, and I refrain from pointing out how much higher we have to go.

We watch a group of fellow hikers start up the path. They have brought their silky-haired dog with them, and he lunges ahead with an ease that would make any human jealous.

Our turn: we begin our ascent. It’s 9:45am. The morning and altitude bring us cool, sweet air. Perfect weather for a hike. The path is a trench dug out of the pasture, with thick tufts of grass lining both sides and occasionally forming islands in the middle. The pitch is steep and the path is straight. We can see the hikers in front of us disappearing as they make seemingly easy progress upward.

After an hour and a half, the path has changed, and we have begun to climb wide, dirt paths filled with loose rocks that make us skid downward every once in a while. After a few long switchbacks, we come around a corner to behold a surreal landscape. A small valley is home to the Refuge de la Tournette where hikers can enjoy a refreshing “panache” (sparkling lemonade and beer) while taking in glorious views. Behind it lies a scattering of huge, truck-size boulders strewn across a meadow where some goats bleat in the distance. As a backdrop, an imposing wall of sheer cliffs isolate the scene, making it look eerily like a stage set. As we wind our way down and through this secluded vale at a happy pace, we note a large patch of white.

Nick & Sasha in mini-glacier

Nick & Sasha in mini-glacier

My children speed up–snow in summer! Their delight doubles when they discover it’s a mini-glacier that one can actually enter as a cave. The refrigerator effect on the inside is a hit after our climb, and the oddly shaped roof (as if a giant melon baller had scooped out chunks) makes the experience particulalry “awesome,” in the words of my daughter.

The hike continues, and the vistas and altitude do not fail to stun each one of us. The terrain becomes a little tricky in parts: narrow, rocky paths with sheer drops to the right; a huge steep slope of slushy, slippery snow that makes it hard to avoid hurtling downward; some rock climbing portions where loose stones pose a threat to those following too closely and more.

I knew we may be in jeopardy of not making it to the top when my daughter, who is a hearty soul, started trembling and shielding her eyes with her hand on the drop side of the mountain. Finally, she uttered shakily “I think I am going to die,” bringing our progress to a halt.

We took a rest, assuring her we could turn down. She looked to her father for guidance. He smiled and said encouragingly “I think we can do it, Sasha.” That’s all she needed. Up she got and onward we went.

Sasha's Close-up of a Chamois

Sasha's close-up of a chamois

Soon we were in chamoix country–where delightful mountain goats prance gracefully across vertical slopes and rocky voids. This is their territory, but they share it willingly, coming rather close to hikers. We picked a spot surrounded by the chamois in a field of “trolles d’Europe” (golden globe like wildflowers) for a picnic of jambon beurre sandwiches.

Looking up from our picnic site, my son Nick noted how unattainably high and far the “armchair” seemed. I reassured him that the hike really became fun now…

Sure enough, we embarked on a hike dominated by basic rock climbing, aided by chains and ladders nailed into the rock. The variety of challenges made this more of a game, so we all tapped into new energy and pushed upward.

Along the way, a hearty French “montagnard” descending the mountain stopped to address my daughter. He said he was proud of her for attempting the climb and spoke of the rewards ahead–the views of the Aravis chain, of Mont Blanc and even of Lake Geneva in the distance. Sasha smiled politely but clearly wanted to move on.

Finally, we reach the last leg of the journey–the base of the armchair. The children are delighted they’ve made it. We skirt a bank of snow and ice and some boulders and find ourselves in front of the final ladders. My daughter is reading one of three plaques on the back side of the gargantuan boulder that forms the “armchair.” Her eyes widen. She turns to me with a swish of her red-haired pony tail: “Mommy, someone DIED here?!” Well, yes, I confirm, “but they came here in March, which is really not smart.” Sasha points to the other plaque–”That person died in July!” Touche. I re-direct her and the gang to the ladders.

Up we go, and within minutes we are standing at 2300 meters, sitting in the grandest armchair of our lives. We head toward the cross and have to excuse ourselves as we pass across the picnic spread set out by a family with three children (there is limited room on this high armchair).. Stuart whispers to me “Did you notice–they roped their kids together?!” I shrug the comment off.  I pointed out there had been a couple of young children coming down the mountain who were not attached to their parents.

View of Lac d'Annecy from atop La Tournette

We breathed in the fresh air, soaked in the tininess of our once-extensive lake of Annecy, observed the insanity of the para-gliders filling the afternoon skies, and captured the majesty of Mont Blanc on our digital camera. We basked in our accomplishment.

The descent was speedy–a little too speedy at times, as scree created a conveyor belt of pebbles that carried us down several feet at a time. But euphoria had set in after five hours, and we felt like flying! So we did.

Only once did my heart stop, as I led the pack down and heard Sasha scream “Mommy!” behind me. I could hear the movement of rock and turned, fulling expecting a boulder to be coming my way. I felt something brush past my hair and looked upward to catch glimpse of a hoof. I had startled a chamoix who had been sleeping on a ledge to my left. He’d bolted up and over me, barely missing my head, and had landed on an outcropping to our right. He was trembling with fear and immediatley proceeded to empty his bowels, much to the delight of my son who announced I had scared the poop out of the poor creature.

We returned to the Reblochon cheese farm at the base of La Tournette and bought ice cream to reward our efforts and celebrate the day. As we passed the display of massive decorative cow bells on their studded leather belts, my husband resolved to possess one as a trophy for our ascent to la Tournette’s grand armchair.

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NAFSA 2008

June 9, 2008

Hello, Friends of ATA!

It’s been a while since I last posted anything.  I received wise advice–don’t blog unless you have something to say.  Since my return from Harvard, I have been immersed in day to day management, while applying some strategic lessons learned from HBS to better lead the company toward a strong and bright future.  And while these steps may be exciting to me and my colleagues, I question their interest to others, so I have spared you any hum-drum blogging.

Then an event took place that inspired me.  I attended the annual NAFSA conference here in Washington, D.C.–and thought it was worthy of note. NAFSA (formerly the National Association of Foreign Student Advisors, and now simply an obsolete acronym) is the association that brings together those in the university setting who receive and counsel foreign students and those who are involved in sending American students abroad for study.  Here is their official mission statement:

NAFSA serves international educators and their institutions and organizations by setting standards of good practice, providing training and professional development opportunities, providing networking opportunities, and advocating for international education.

I attended NAFSA as part of ATA’s CET Academic Programs (www.cetacademicprograms.com) team.  CET Academic Programs is ATA’s study abroad division, which represents about 30% of ATA’s total business.  (We acquired CET in 1993 and have grown the program by 10 fold since then.) We (CET) had a booth and a larger than usual presence, as NAFSA is not usually in our hometown.

Sessions featured varied topics, ranging from Policymaking for International Education and Coming Out Across Borders (Outcomes of GLBT Study Abroad Experiences) to Helicopter Parents and an Author Series featuring well-known writers on international experiences. In all, the conference was to have over 9,000 in attendance from the U.S. and over 100 countries and took place in the D.C. Convention Center. The parade of booths rivaled World Travel Mart in London with Spain’s presence being the most impressive in size.

While most conference attendees might skip the plenary sessions, I decided that it might be worth checking out, given that Judy Woodruff, once of my favorite journalists, was moderating. I was right. It was one of the most worthwhile sessions of the day. In addition to Judy Woodruff, the following individuals participated, representing a broad array of perspectives, and explored the conduct and goals of public diplomacy, with an emphasis on the vital role of international education:

  • Hisham Melhem, Washington Bureau Chief, Al-Arabiya
  • Keith Reinhard, Business for Diplomatic Action
  • Patricia de Stacy Harrison, Corporation for Public Broadcasting
  • Shashi Tharoor, former Under-Secretary-General, UN
  • The panelists discussed topics such as the forms and outcomes of public diplomacy used by the United States in the last 60 years; the relationships between foreign policy and public diplomacy during that period; and the impact international businesses has had on cross-cultural understanding and the creation of the “flat world.”  Questions like “What role does international education play in building understanding across cultures and national boundaries?” and “What is the future of public diplomacy in the 21st century?” were asked.

    The debate was heated.  Shash Tharoor presented eloquently on his position, speaking on the image and brand of the U.S. abroad and how it needs to change.  Hisham Melhem objected strenuously to the term “brand” with regard to a country’s image, as it implied it was all about “spin.” (He admitted he was not a marketer or business person, but trained in philosophy).  He emphasized that, in order to change its image, the U.S. needed to take action and let its actions speak for themselves.  This was not a case where “re-branding” and “spin” would be effective, he contended.

    Keith Reinhard, a successful business man, has established a nonpartisan, nonprofit organization dedicated to reversing the decline in America’s standing in the world and improving relations between Americans and people from other cultures (http://www.businessfordiplomaticaction.com). Mr. Reinhardt cited the Pew Global Attitudes Project released in June 2006.  In this document, 15 nations were surveyed to gauge their attitude to the U.S.  Though anti-Americanism had abated somewhat in 2005 as a result of the aid offered up by Americans to Tsunami victims and elsewhere, our ranking dropped significantly in most of the countries surveyed.  For example, since 2000, Great Britain’s view of the U.S. went from an 83% favorable rating to 55%, while Indonesia (a largely Muslim country) went from a 75% to 30% favorable rating.  As Mr. Reinhard’s website states:

    While it is true that much resentment of our country currently centers on our foreign policy, much does not. Other root causes include the perception that we are arrogant and insensitive as a people, that our culture has become all-pervasive, and that the global business expansion on the part of U.S. companies has been exploitive.

    I think that one of the best lessons for those in attendance was provided by Shashi Tharoor, former Under-Secretary-General of the UN. He offered the following anecdote to illustrate the importance of cultural perspective.

    An American farmer visits a farmer in India. The American asks his Indian counterpart where the boundaries of his farm lie.  The Indian farmer proudly points to the river visible not too far in the distance–”that’s my western boundary, and that” he says pointing to the trees nearby, ” is my eastern boundary.” He completes the demarkation of the farm by indicating the farmhouse behind them and the shed out in the distance ahead of them.  When done, the Indian farmer asks the American, “And how big is your farm?”  The American says, “Well, I get on my tractor and I go two and a half hours east and I reach the eastern boundary. Then I turn right and drive another three hours to the south and hit my southern border, and I turn right again and ride my tractor another two and a half hours north to my northern boundary, and finally I turn right again and drive another 3 hours back to the farmhouse. Just in time for dinner!”

    The Indian farmer nods his head knowingly and says “I used to have a tractor like that.”

    With (very) warm regards from steamy Washington, D.C.,

    Kate Simpson

    President, Academic Travel Abroad

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    Back From Harvard

    April 29, 2008

    On April 17, the OPM37 class of over 150 graduated. It was a gorgeous spring day in Boston and we were thrilled to have our friends and family in attendance.  One of the highlights of the ceremonies was our key-note speaker, Robert Kaplan, interim CEO of the Harvard Management Company and our class Leadership professor for the first two years.  Naturally, he was unable to teach OPM37 this spring, as the call of Harvard’s $42 billion endowment was a little more pressing a  priority than our business education!

    Rob is an incredibly impressive individual.  Our first year at OPM was his first year teaching this particular program.  We could tell he was a bit nervous, but it didn’t take him long to prove he was a natural teacher.  He listened, he engaged, he challenged and he laughed.  Not to mention that his career has been a series of fantastic accomplishments that most of us can only dream of, so this adds an infinite degree of credibility to his teaching.

    Rob began his address by telling us a little about what he does to manage the $42 billion Harvard endowment.  I worried I would soon tire of this topic, but Rob made it fascinating. He did note that currencies were an area that left him often confused–validating the frustration many in our industry face!  He moved on to the financial crisis currently facing our country, and assured us it would be solved. But, he warned, this was only a temporary solution.  The underlying, root problem in the United States lay in our leaders ignoring critical facts: that the middle class has been losing economic ground steadily for years and that there are 50 million uninsured citizens.  Someone in the audience asked whether Rob was intimating that this year’s election needed to go in a certain direction. “Yes, this election matters. It matters a lot.”  Rob avoided endorsing a particular political candidate, but it was clear on which side of the fence he stood.

    He ended his address with a compelling and inspirational statement: “Most of you have not done what you will some day be known and celebrated for.”  He wanted us each to consider what contributions we can make to our world, our communities and our field.

    So I left Harvard shortly after the ceremony and headed to New Orleans to participate in the clean-up of Louis Armstrong Park with several ATA team mates.  (See the youtube video on our main blog page.) Not a great contribution–but a start?

    Kate Simpson

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    At Harvard: Part 4

    April 6, 2008

    After some very late nights working on our “OAS” (Objective, Advantage, Scope) statements, we met in groups of 8 at 8:30am to review each company’s OAS, comment, question and challenge the strategy declared. In my group, we had a software provider who works with logistics companies Down Under, a Nigerian mobile bank and payment system, a Panamanian home appliance distributor, a US-Indian jewelry manufacturer and distributor, an American pharmaceutical developer, a Belgian osteopathic doctor setting up unique clincs in Italy, an Austrian software company serving the automotive industry and myself, a study abroad and educational tour provider. Our mission: to vote for what we considered the best strategy. It’s a fascinating exercise to zero in on what differentiates you from the competition and to boil it down to a couple of sentences. Here is what I came up with:

    To become the leading provider of 1) study abroad programs for American college students and 2) luxury , educational group tours for top donors of American non-profit organizations. Our programs are custom-designed, built on a proprietary network of contacts, featuring experiences not available to the average traveler or student abroad, and augmented by concierge-level service. Our 58 years have solidified a tried-and-true risk and crisis management system that protects our students and adult travelers in an ever-changing world.

    I voted for the Belgian doctor. Confidentiality agreements preclude me from sharing the details of his competitive advantage, but suffice it to say that he’s got a golden concept that I hope takes off.

    We learned late in the day, once the votes for 20 groups were tallied, that our doctor had won within our group. So from 150+ of us down to 20. Next week, the competition is further narrowed. In the end, there will be only two winners.

    It’s the weekend now, and we get a little break after Saturday morning classes, to recover and read up on next week’s cases.

    One tired student,

    Kate Simpson

    President,
    Academic Travel Abroad

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